首頁(yè) > 新羅酒店總裁看好與海旅免稅的未來(lái)合作 | Hotel Shilla boss salutes HTDF deal
新羅酒店總裁看好與海旅免稅的未來(lái)合作 | Hotel Shilla boss salutes HTDF deal
來(lái)源：穆迪達(dá)維特免稅報(bào)告
作者： 2021-08-03
新羅酒店上月宣布與海南旅投免稅品有限公司（簡(jiǎn)稱海旅免稅）展開合作，進(jìn)軍海南離島免稅市場(chǎng)。近日，新羅酒店旅游零售業(yè)務(wù)總裁韓仁奎在采訪中強(qiáng)調(diào)了此舉的重要性。
兩家公司于7月21日簽署了一份意義深遠(yuǎn)的諒解備忘錄，旨在建立深遠(yuǎn)的戰(zhàn)略合作關(guān)系，并最終成立合資公司。
7月21日，海旅免稅與新羅免稅店管理層在線簽訂協(xié)議
韓仁奎在接受《穆迪達(dá)維特免稅報(bào)告》 采訪時(shí)表示：“長(zhǎng)期以來(lái)，新羅酒店積極研究、實(shí)施海外擴(kuò)張戰(zhàn)略。我認(rèn)為這對(duì)我們的生存和發(fā)展至關(guān)重要，因?yàn)轫n國(guó)本地免稅市場(chǎng)面臨著競(jìng)爭(zhēng)過(guò)度的挑戰(zhàn)。作為該戰(zhàn)略的一部分，新羅已在新加坡及香港等地成功發(fā)展了海外機(jī)場(chǎng)業(yè)務(wù)。
“通過(guò)合資形式開設(shè)市區(qū)免稅店，將增強(qiáng)新羅的海外業(yè)務(wù)組合，讓我們不再過(guò)度依賴于機(jī)場(chǎng)特許經(jīng)營(yíng)業(yè)務(wù)。此外，海南是未來(lái)極為重要的旅游零售熱點(diǎn)、潛力巨大，因此新羅認(rèn)為此次合資是一個(gè)極佳的機(jī)遇?！?/span>
新羅酒店旅游零售業(yè)務(wù)總裁韓仁奎
韓仁奎表示，公司繼續(xù)支持韓國(guó)品牌并幫助它們?cè)陂_拓國(guó)際市場(chǎng)—— “將極具潛力的韓國(guó)品牌引入海外市場(chǎng)，這是新羅的一貫傳統(tǒng)，大家應(yīng)該很熟悉。我們將會(huì)在海南延續(xù)這個(gè)傳統(tǒng)。”
“我們的合作伙伴 [海旅免稅]不僅希望能有眾多知名韓國(guó)品牌來(lái)此落戶，還希望能吸引多元化的新晉韓流潮牌。因此，新羅會(huì)積極努力，在海南孵化、引進(jìn)韓國(guó)品牌?！?/span>
通信及商務(wù)的數(shù)字化，是新羅酒店子公司新羅免稅店的另一個(gè)傳統(tǒng)優(yōu)勢(shì)。公司是否也計(jì)劃將該能力注入其在海南的合作伙伴關(guān)系呢？
“那是當(dāng)然，” 韓仁奎十分肯定地答道?！皬脑诰€商務(wù)、數(shù)字營(yíng)銷，到客戶數(shù)據(jù)管理，新羅在數(shù)字生態(tài)系統(tǒng)投資方面有著悠久的歷史。我可以很自豪地說(shuō)，新羅絕對(duì)是業(yè)界頂級(jí)的數(shù)字化先驅(qū)之一。
“無(wú)可否認(rèn)，旅游零售業(yè)在后新冠時(shí)代將經(jīng)歷大變革。我們已經(jīng)看到了業(yè)內(nèi)趨勢(shì)的急劇變化，同時(shí)，建立面向Y世代和Z世代年輕人的數(shù)字平臺(tái)成為了越來(lái)越重要的任務(wù)——這些都是變革的例證。”
新羅免稅店位于首爾的旗艦店
“諒解備忘錄中提到，要利用新羅的專業(yè)知識(shí)和經(jīng)驗(yàn)，與我們的伙伴進(jìn)行廣泛的合作。新羅將與海旅免稅進(jìn)一步商討，利用或移植其數(shù)字平臺(tái)和運(yùn)營(yíng)系統(tǒng)，得出一套全方位、多層次的戰(zhàn)略合作計(jì)劃，” 韓仁奎補(bǔ)充道。
談到此次戰(zhàn)略合作關(guān)系的潛力時(shí)，他總結(jié)說(shuō)：“我認(rèn)為，海旅免稅和新羅通過(guò)諒解備忘錄建立的新戰(zhàn)略聯(lián)盟為雙方來(lái)說(shuō)都是一個(gè)很好的機(jī)會(huì)，具有重要意義。”
Hotel Shilla Travel Retail President Han In-gyu spells out significance of Hainan alliance
Han In-gyu, President of Hotel Shilla Co’s travel retail business, has emphasised the importance of the company’s move into the Hainan offshore duty free sector with Hainan Tourism Investment Duty Free Co (HTDF), announced last month.
The two companies signed a far-reaching MOU for a strategic cooperation agreement designed to culminate in a joint venture.
Han told The Moodie Davitt Report: “Hotel Shilla has actively studied and implemented an overseas expansion strategy for a long time. I think it is crucial for our survival and growth due to overly escalated competition in the Korean duty free market. As part of this strategy, Shilla successfully entered overseas airport operations, including Singapore and Hong Kong.
“Taking the format of a JV, the addition of downtown duty free will enhance the business portfolio of Shilla’s overseas expansion strategy as it was heavily relying on airport concessions. Furthermore, Hainan is a key travel retail location of the future with enormous potential, so Shilla deems this JV as a good opportunity.”
Han said that the company would maintain its tradition of championing Korean brands and helping them grow internationally. “You must be familiar with Shilla’s effort to introduce Korean brands with high potential when entering overseas markets. This case will echo that approach,” he said.
“My partner [HTDF] especially wishes to attract not only already successful Korean brands but also diverse rising K-fashion brands. So Shilla will actively incubate and introduce Korean brands in Hainan.”
Another traditionally strong suit for Hotel Shilla subsidiary The Shilla Duty Free is digital, both in terms of communication and commerce. Does the company also plan to bring that capacity to the Hainan partnership?
“Of course,” Han replied. “Shilla has a long history of investment in the digital-based ecosystem, encompassing online commerce, digital marketing and customer data management. And I am proud to say that Shilla is definitely one of the top digital players.
In 2020 The Shilla Duty Free integrated its rewards system
to improve customer convenience
“No-one can deny that travel retail will not be the same in the post-COVID era, exemplified by a drastic change of trend and the rising importance of digital platforms oriented to the MZ generation.”
“Collaboration across a wide spectrum is mentioned in the MOU to utilise Shilla’s know-how and experience. Shilla will discuss an extensive and in-depth collaboration plan, utilising or transplanting its digital platform and operations system,” Han commented.
Summing up the Hainan partnership’s potential, Han concluded: “I think it is a good opportunity for both HTDF and Shilla to form a strategic alliance through this MOU and it has important significance.”
原標(biāo)題：新羅酒店總裁看好與海旅免稅的未來(lái)合作 | Hotel Shilla boss salutes HTDF deal
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